Digital Strategist Dimitris Kontarakis, with 20 years of experience, was a guest on the show, and the interview focused on the importance of digital marketing for service-based businesses.
Here are the key points covered in the interview:
- Why digital marketing is important for service-based businesses: Consumers today rely on the internet to find information about products and services. To reach these potential customers, businesses must have an online presence.
- The importance of a digital marketing strategy: Since a small or medium-sized business can measure the results of its digital marketing efforts, it is essential to have a plan. This plan should outline the specific goals of each marketing campaign, such as increasing brand awareness, generating leads, or boosting sales.
- Key digital marketing tools: There are various digital marketing tools that businesses can use to reach their target audience. These include search engine optimization (SEO), social media marketing, and content marketing.
The show is curated and hosted by marketing consultant Themis Sarantaenas.
You can listen to the specific episode “Service Promotion in the Digital Age” here:
