Dimitris Kontarakis at Marketing in Practice talks about Digital Marketing & AI

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In Themis Sarantaena’s series, “Marketing in Practice” on ONE Channel held on 19.12.23, Dimitris Kontarakis discusses the relationship between Digital Marketing and Artificial Intelligence (AI). The show covers a variety of practical applications of AI and how it can enhance various aspects of digital marketing. Some of the central questions addressed include:

  1. Marketing Personalization: How can AI help a small business personalize its digital marketing efforts for customers?
  2. Main Benefits of AI: What are the benefits of using AI in digital marketing for a small business?
  3. Improving Data Analytics: What are the ways in which AI can improve data analytics in digital marketing for a small business?
  4. Ad Automation : How can AI help automate ads across platforms for a small business?
  5. Trend Prediction : What are the ways in which AI can help predict trends in the digital space and improve the marketing strategy of a small business?