Optima Elements shading systems did not have a Facebook presence to promote their products to the public.

Our goal was to increase brand awareness of Optima Elements’ products and to keep its target audience up to date on new products and company news.

We created a promotional concept for Optima Elements products and designed a Post strategy to showcase the Brand’s values and advantages (USP).

The actions we took were:

• Weekly Posts
• Promoted Posts
• Facebook Ads

1. 40% increase in Optima Elements website traffic from Facebook
2. A rise in the number of quality fans on the Fanpage.
3. New channel of communication with customers